Son Of Wild Debut for AW13'

Introducing Son Of Wild, the creation of two British designers and a new label launching for AW13. Recognisable for its unique print design and statement use across a diverse mix of styles, the brand draws influence from Middle Eastern textile design and vintage garments, merging ideas from high fashion and streetwear.

A selection of printed long sleeve shirts provide the staples for the range; these include a denim with all over Moroccan inspired geo and a heavy twill with large scale Ikat. Other features include a dip-dye, open-hem sweatshirt in reverse loopback cotton and a selection of repeat print and simple graphic tees on regular and oversize drop-shoulder shapes. 

Prevalent core colours are maroon and deep indigo, with various orange and earth tones mixed in. The collection shows quality both in fabric and construction, a contrast of tailored cuts and oversize shapes gives edge to the range.

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