Still Good French designer Clement Tavernitti “I've just always been living in this fashion world”, who launched his up-and-coming line Still Good in 2012. He's referring to the fact that he's been a involved with the industry since he was a child, thanks to his father, Jimmy, who designs his own eponymous label in the south of France. An alumni of brands such as Dries Van Noten and Kitsuné, the younger Taverniti sees his style as a « the mixing of two cultures — street culture and high-end, luxury culture ». ‘When I'm making something, it's because I would want to wear it”, Taverniti says. « “I don't like trends. I want to create what I personally want and what I like”.
The brand name was the base line of an advertising campaign in which a homeless person got a pair of jean out of a trash and exclaimed “Still Good!” Over the joke we can see a fashion perception as well – a line in a creative universe “street smart casual” was the main theme of the brand. Taverniti is passionate about creating clothes that are made to be casually worn while providing a sense of style and self-confidence.
”I appreciate, I look, I listen, but on the whole I completely disengage from the rest of what's going on in fashion. I have a feeling, an emotion that comes out in the form of clothes”.
-Contemporary Long Sleeve Shirt
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